One of the newest phenomena’s hitting the business world on the internet is using interactive community sites, such as Myspace to promote your business.
The reasons are clear as to why business owners have chosen to promote their businesses on Myspace. With an average of over half a million long ins a day, Myspace is easily one of the most popular website on the internet today. With this kind of traffic, every business is sure to find a target group that is interested in their products, or services.
Perhaps one of the best reasons for using Myspace to promote your business is the fact that it is free. The only investment you will need is some time to build your profile, and time to find and add people to your “friends list,” which in this case is actually your targeted group.
Setting Up Your Profile
Once you sign up, you will be asked to create a profile. Your profile is the single most important thing when you decide to advertise using Myspace. Your potential targets and clientele will look at this profile first. It will literally give them their first impression of you.
You will want to set up your profile with as much information as you can, however do not overdo it and make it seem as if you are just trying to get them to read about your business. A good balance is key.
Do not over use images or other media within your page, so it will load fast for even the slowest of internet connections.
Gaining Targets
One have everything setup on your profile, you will want to begin looking for targets. You will want to look for the type of people that may be interested in your business.
Myspace provides a search feature that allows you to search by age, gender, status, and location. Use this feature to search and find people in your area. Click on their profile, and if they fit your criteria, the use the “add to friends” button. A message will be sent to them, and then they will be able to add or deny your profile. Once you see that they have accepted you, then post a “thank you” message on their profile.
Proper Myspace Etiquette
When using Myspace to promote your business, you will want to practice some etiquette. It is easy to overdo it, which can greatly hurt your image, especially with potential local consumers. After all, the idea is to promote your business, not to hurt it’s image.
Spaming, or sending unsolicited messages to random users and addresses, is strictly prohibited, and will get your account deleted. Never send unsolicited or unwanted messages to anyone. However, if the person contacts you first (whether it be by comment, or message) feel free to communicate with them about your business.
Another type of spamming, which is potentially dangerous for your business, is over-posting comments. The comment system on Myspace allows you to post comments on other’s profiles, that is usually viewable by everyone that views that person profile. This can be a great way to reach additional contacts, provided that you follow some rules. First, never post a comment solely about your business. Instead, you can post a message thanking that person for accepting your friend request, or thanking them for sending you a friend request, whatever the case may be. The only acceptable way you should post a comment about your business is if the user posted a comment on your profile first.
Never post pictures on other users profile.
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